Curated Tools and Trainings (Part 1): Membership

Brandi McGrath Kong, Director of Member Services

January 13, 2021

We conducted a survey of club leadership last fall to gather insights into the needs and preferences of our membership. As a result, we discovered that many Sertomans are looking for trainings and tools associated with a few specific topics. 

Over the next few weeks, I will be curating a collection of online educational and informational resources by the topics that matter most to our members. It is my hope that this series of blogs will be helpful to clubs looking to better plan, educate, market and more!

First up is probably the most requested topic by clubs across the board – membership. After all, we are nothing and nowhere without our members. Please make sure to check out some of our favorite recruitment, retention and engagement resources below. If you have any questions, or have an idea for something you’d like to see from Sertoma, please let us know at

Recruitment v. Retention: Finding Your Membership Focus
20 Recruiting Ideas for Sertoma Clubs
Three Ways to Better Engage with Members
Multigenerational Membership

Recruitment Manual
Retention Manual
Membership Development Guide
New Member Orientation
Member Benefits PR Toolkit

Note: You can find additional resources in the Sertoma Member Center.  


  • Dave Reidel says:

    Very impressive! Sertoma has come a long way with its training materials

    • Brandi McGrath Kong says:

      Thank you so much, glad you’re enjoying!

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